Spitting Bricks

Host: Jono Samson - A LEGO Master, mental health advocate, and creative powerhouse from Gisborne, New Zealand. Jono brings his unique perspective and passion for LEGO to the screen, having already captured hearts on "LEGO Masters NZ."

Concept: "Spitting Bricks" is not just a show; it's an artistic journey through the world of LEGO as an art form. Hosted by Jono Samson, each episode delves into the depths of creativity, showcasing how LEGO bricks can transcend traditional play to become a medium for profound artistic expression, storytelling, and therapy.

Episode Format:

  • Introduction by Jono: Jono sets the theme for the episode, sharing personal anecdotes or insights into how LEGO has influenced his life and art.

  • The LEGO Artist Spotlight: Each episode features a different LEGO artist or builder. We explore their background, their journey into LEGO art, and what inspires their creations. From world-renowned MOC builders to local heroes, we uncover the stories behind the studs.

  • Build Challenge: Jono and the guest artist engage in a themed build challenge, pushing the boundaries of what's possible with LEGO. This segment highlights techniques, creativity under pressure, and the joy of building. Viewers at home can participate by voting on themes or suggesting elements via social media.

  • Art Through Bricks: A deep dive into how LEGO can be used to express complex ideas, emotions, or cultural narratives. Jono might explore themes like mental health, environmental issues, or historical events through LEGO.

  • Community Corner: Here, we showcase viewer submissions, community builds, or highlight local LEGO events, fostering a sense of community and encouraging everyone to get creative.

  • Therapy and LEGO: Given Jono's personal story, one segment will always touch on how LEGO can be therapeutic, offering insights from professionals or sharing stories from those who've found solace in building.

  • Final Build Reveal: The episode concludes with a reveal of the challenge builds, a discussion on the creative process, and lessons learned. Jono and the guest artist reflect on the art of LEGO building.

Unique Selling Points:

  • Artistic Insight: "Spitting Bricks" isn't just about building; it's about understanding art, creativity, and the human experience through LEGO.

  • Inclusivity and Accessibility: Emphasizing that everyone can be an artist, the show will appeal to LEGO enthusiasts of all skill levels, ages, and backgrounds.

  • Mental Health Advocacy: Jono's personal story adds a layer of depth, making "Spitting Bricks" a platform for discussing mental health awareness through the lens of creativity and play.

  • Interactive Engagement: By incorporating viewer participation, the show builds a vibrant, interactive community around LEGO art.

Target Audience: This show targets not only LEGO fans but also those interested in art, creativity, mental health, and community building. It appeals to families, educators, artists, and anyone looking for inspiration or a therapeutic escape through creative play.

Distribution: Ideal for platforms like YouTube, where the LEGO community thrives, but also suitable for cable TV or streaming services that focus on educational or creative content.

"Spitting Bricks" with Jono Samson offers a fresh, heartfelt look at LEGO, proving that it's much more than child's play - it's an art form that can change lives, inspire communities, and tell stories that resonate far beyond the bricks themselves.